Midnight Bagels
Brand Identity | Layout Design
Overview
Midnight Bagels is a conceptual 24/7 bagel shop that is catered to anyone at anytime of day. The brief for this project was to design a visual identity that was fresh and truly represents this bagel shop’s convenience of having bagels made to order at anytime.
Case Study
The purpose of this project was to create a brand identity for a bagel shop that highlighted their aspect of being open all day, everyday. I wanted the visual identity of this project to really set itself apart from other existing bagel shops by pushing that detail that this a place you can go to anytime of day through the color palette and logo design, which represents night owls.
