Package Design

Overview

Just Ice Tea is a series of organic and Fair Trade Certified tea that was founded by Seth Goldman; Just Ice Tea has a variety of delicious flavors to choose from and two choices of either “Just Sweet Enough” and “Unsweetened” so that this series of tea can be enjoyed by anyone!

Case Study

The objective of this project was to find a company that produces bottle labeled goods that could use a makeover so that the product jumps out at the consumers on store shelves. The product should not only visually appeal to the consumers, but it should also provide the information that the product communicates. This project started with sketching possible thumbnails before I landed on the final layout. I selected a color palette that appropriately represents the flavor of each of the teas. I illustrated the ingredients and placed them in a fun formation. To bring back that simplicity of the tea’s brand name, I put “Just Ice Tea” in the center in front of a white background.